JOEL WILLERT

ABOUT:

Joel grew up in a small, rural town in Northern Wisconsin and was exposed to the outdoors at a very young age. His love for the outdoors continued to grow through various activities, which led to fishing at a national level on the FLW Tour, Bassmaster Opens, National Professional Fishing League and many other local and regional events in the Midwest with much success.

Joel’s commitment to the bass fishing sport stems from his dedication while serving in the Army. Throughout his nine-year military career, Joel experienced two deployments to Iraq in support of Operation Iraqi Freedom during 2003-2004 and 2009-2010. The military has taught Joel many life lessons that he carries with him throughout all his endeavors. From following orders, how to organize his workload, take responsibility, and be a great leader, Joel’s military career has been a critical factor both personally and professionally and has made him come to realize how much it enriched and influenced his journey.