Humminbird® Introduces the FishSmart® App
New offering gives users access to LakeMaster maps and software updates on their smartphone or tablet
RACINE, Wis., March 14, 2018 – More than ever, anglers rely on their smartphones for communications on and off the water. Now, the new Humminbird® FishSmart® app puts the power of LakeMaster® mapping in anglers’ hands and delivers a more convenient path to important software updates for Humminbird fish finders.
Operating through a clean, intuitive interface and working with a device’s GPS, FishSmart allows users to view their precise location. But the true power of FishSmart is revealed when it’s used in conjunction with a high definition LakeMaster map. Within the app, users can purchase and download any of the 1,500+ high-definition LakeMaster maps. From there, they can highlight depth contours and shallow water, offset the water depth based on seasonal changes, or even mark waypoints or routes.
High-definition LakeMaster lake maps are easy to search, buy, and download within the FishSmart app. Once purchased within the app, maps can wirelessly transfer to a Bluetooth®-enabled HELIX® and SOLIX® Series fish finder. And unlike some lake maps that require annual subscription fees, once you buy a LakeMaster map, you own it with no additional fees.
“Our goal at Humminbird is to help people make the most out of their limited time on the water,” said Ray Schaffart, Humminbird brand manager. “Whether navigating a lake or river in a canoe, kayak or boat, or walking or driving on the ice in the winter, we want to give anglers a solution that utilizes the power of our LakeMaster maps and leverages the GPS capabilities of their smartphones. The FishSmart app delivers that and more with the connectivity to Humminbird units.”
The app is helpful while on the water and it serves as a resource while preparing for fishing trips or tournaments. Anglers can use the app to access any LakeMaster map purchased from ChartSelect and create a game plan for future excursions without having to be in the boat looking at their Humminbird fish finder.
Another valuable feature of the FishSmart app is that it allows existing Humminbird owners to make valuable software updates wirelessly. Customers with Bluetooth-enabled HELIX and SOLIX fish finders can now sync each unit with their phone using the app, search for any available software updates, and send the files wirelessly to the fish finder’s internal storage.
“Consumers want simplicity and convenience from their electronics, whether it be a smartphone or a fish finder. The FishSmart app lets us improve the angler’s experience with the Humminbird brand, making it easier to stay on top of the latest product enhancements,” said Schaffart.
FishSmart is available as a free download in the app store for Apple and Android users. For more information, please visit FishSmart's App page.
About Johnson Outdoors Marine Electronics, Inc.
Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors and consists of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird® is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers and premium cartography products. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as a complete line of Talon® shallow-water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.
Visit Humminbird at www.humminbird.com.
Visit Minn Kota at www.minnkotamotors.com.
Visit Cannon at www.cannondownriggers.com.
About Johnson Outdoors
JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ kayaks; Carlisle®paddles; Extrasport® personal flotation devices; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and digital charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and Eureka!®camping and hiking equipment. Visit Johnson Outdoors at www.johnsonoutdoors.com.
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*Bluetooth enabled Humminbird units include: HELIX 7 G2N, HELIX 9 G2N, HELIX 10 G2N, HELIX 12 G2N, SOLIX 10, SOLIX 12, SOLIX 15.
**Units must be operating the latest software in order for future Bluetooth software updates to be transferred. For HELIX G2N units (7, 9, 10, 12) you must be operating on update 1.610. For SOLIX units (10, 12, 15) you must be operating on update 3.110.
For more information, please visit Humminbird at www.humminbird.com.
Requests for product specifications, customer support and general inquiries should be made through our Customer Service Department.
For media/editorial inquiries, please contact:
Heather Miller
Gunpowder, Inc.
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Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird, LakeMaster, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.