HUMMINBIRD

Hear how Brandon Palaniuk secured the win with a 15lb, 13oz margin of victory—without needing to leave the dock the final morning.
 

Veteran angler Bill Lowen secured his second career blue trophy, winning the 2025 Bassmaster Elite Series season opener on Florida’s St. Johns River. As one of the original anglers on the Elite Series since its inception in 2006, Lowen has built a reputation for consistency, with an accomplished career that includes 11 Bassmaster Classic appearances and a 2021 victory at Pickwick Lake.

The new CoastMaster™ Florida Premium V2 map brings enhanced precision and clarity to anglers navigating Florida’s coastal waters and the Bahamas. Packed with features like Florida Boat Lanes, enhanced aerial imagery, high-definition shaded relief, and exclusive Bahamas coverage, all on a single SD card.

Discover the biggest enhancements to MEGA Live 2 forward facing sonar: Enhanced Clarity, Bait Tracking, and Sonar Performance 

When it comes to bass fishing in rivers, especially in expansive river systems, locating high-percentage areas can make or break your day on the water. We break down 4 key areas to look for bass in rivers and some of the tools you can put to use to catch more fish.

For over 13 years, the Minn Kota and Humminbird brands have been a steadfast supporter of young anglers, going above and beyond to lead the charge.

How to locate and catch tarpon with MEGA Side Imaging Sonar from tarpon fishing expert, Mark Bennett.

With the 2024 Bassmaster Elite Series rapidly coming to an end, Humminbird and Minn Kota Pros Kyle Patrick, Chad Pipkens, and Greg Dipalma are hoping for a strong showing on the Northern Swing.

Looking for a new fish finder? We break down all the important considerations when choosing the best model for your needs in this easy-to-read guide. 

John Garrett secured the wire-to-wire victory at the Harris Chain of Lakes with a four-day total weight of 84-pounds, 5-ounces.

Adam Rasmussen looks to complete the underdog story and continue the championship domination at the 2024 Bassmaster Classic.

After starting his professional bass fishing career in 1990, Kevin VanDam has become the most recognized name in all of fishing, leaving a lasting impact on the sport he truly loves.