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MAKING A POSITIVE IMPACT

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TOGETHER WE'RE MAKING AN IMPACT

Angling tournaments have gotten a little greener this year with post-event cleanups hosted by Humminbird in partnership with the National Wildlife Federation. We're proud to encourage anglers and event-goers alike to help keep nature wild and litter-free.

Humminbird Positive Impact

ABOUT JOHNSON OUTDOORS

Humminbird joined the Johnson Outdoors family in 2004. Since then, we have given anglers an unmatched view of the world beneath the surface. Today, we work as one brand family to improve the quality and sustainability of our sport and wild places.

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THE LOON AND OUR FOUNDER

Our founder Sam Johnson was an outdoor enthusiast and nature photographer who loved to watch wildlife - especially the loons who frequented his favorite lake. It was this love of nature that led him to create Johnson Outdoors. After his passing, we chose the loon as the company's symbol to represent Sam's passion for protecting wild spaces for generations to come.