Veteran angler Bill Lowen secured his second career blue trophy, winning the 2025 Bassmaster Elite Series season opener on Florida’s St. Johns River. As one of the original anglers on the Elite Series since its inception in 2006, Lowen has built a reputation for consistency, with an accomplished career that includes 11 Bassmaster Classic appearances and a 2021 victory at Pickwick Lake.

The new CoastMaster™ Florida Premium V2 map brings enhanced precision and clarity to anglers navigating Florida’s coastal waters and the Bahamas. Packed with features like Florida Boat Lanes, enhanced aerial imagery, high-definition shaded relief, and exclusive Bahamas coverage, all on a single SD card.

MEGA Live 2 forward-facing sonar provides real-time returns, revealing fish behavior with exceptional detail. Improved target separation allows users to track fish movement and lure responses while maintaining a clear view of underwater structures.

Engineered to help anglers spend less time navigating their device and more time focusing on the fish, XPLORE ensures that every moment on the water counts—because with Humminbird, there is always more to XPLORE.

With advanced Humminbird MEGA Live 2 and the intuitive control of the XPLORE Series, new innovations set the standard for precision, customization, and ease-of-use on the water.

For over 13 years, the Minn Kota and Humminbird brands have been a steadfast supporter of young anglers, going above and beyond to lead the charge.

With the 2024 Bassmaster Elite Series rapidly coming to an end, Humminbird and Minn Kota Pros Kyle Patrick, Chad Pipkens, and Greg Dipalma are hoping for a strong showing on the Northern Swing.

John Garrett secured the wire-to-wire victory at the Harris Chain of Lakes with a four-day total weight of 84-pounds, 5-ounces.

To celebrate his final victory lap, Humminbird and Minn Kota are teaming up with bass fishing legend Kevin VanDam to give away a boat. But, not just any boat. KVD’s boat.

Can Bryan Thrift repeat as Major League Fishing REDCREST Champion on Lay Lake?

Gussy defies the odds and takes home the 2023 Bassmaster Classic title and becomes back-to-back Tennessee River champion. See how he did it.

Growing up in Australia, a country that doesn’t even have bass, Carl Jocumsen spent many days daydreaming about competing at the Bassmaster Classic. Twenty-four years later, that childhood dream is about to become a reality.