Construction begins to expand Humminbird's Eufaula facilities to meet ongoing strong demand for its technologies. The project will increase the production and assembly areas by 25 percent and is scheduled to be completed in late 2022.

NEW Bundles. NEW Shuttle. Lithium Battery Standard. Our ICE fishing lineup got its biggest update yet...

Humminbird's MEGA Live Imaging takes home the win for Best of Category - Electronics.

The Humminbird HELIX 5 G3 and 7 G4/G4N lineup receive upgraded tech and performance upgrades. Get the details here!

Seth Feider heads north for the final two Elite events with the Angler of the Year title in reach.

MEGA Live delivers the clarity and detail of MEGA Imaging in live-action, allowing anglers to see fish and structure in real-time, even watching fish on-screen as they move in to bite an angler’s lure.

The new and enhanced CoastMaster® Premium - Florida chart delivers even more detailed information for all Florida coastal waters.

The new LakeMaster® - Manitoba card gives Humminbird users the most detailed and accurate chart coverage of the Canadian Province, with over 160 lakes and rivers, including over 100+ bodies of water with HD mapping.

Humminbird announces the next level in fish finder technology with the launch of the new APEX™ series fish finders.

Bringing this technology to the ice will give hardwater anglers the same ability to be more efficient and productive and ultimately help them find and catch more fish.

Introducing of the SOLIX Series third-generation (G3) units, building on the brand’s commitment to deliver technology advancements that give anglers a more complete picture of the water and structure around them, to find and catch more fish.