Choosing the right color palette for your fish finder can be simple and we're going to explain how.

"Instinct and decision-making in tournaments is a huge part of the game. But those decisions become so much easier when your technology and equipment point you in the right direction,” - Brandon Palaniuk.

Transition areas allow the bass to move from one section of a lake or river to another in a manner that puts them in the right areas to feed and be in a logical position to move on to that next stage in their yearly progression.

Freshwater or saltwater, northeast or southeast, striped bass are trophy fish you can catch nearly anywhere in America and we break down some tools to help you boat a few more this year.

Humminbird and Minn Kota pro team El Nino hit pay dirt at the 2019 Flounder Pounder tournament in Milfred, Delaware with a fluke topping the scales at 8 pounds 6 ounces, thanks in large part to the team’s use of the One-Boat Network™.

The days of blindly casting in front of your boat are over because 360 Imaging gives purpose to each cast you make.