HUMMINBIRD

The days of blindly casting in front of your boat are over because 360 Imaging gives purpose to each cast you make.

The first Bassmaster Elite Series event on the St. John’s River will see the debut of four new Humminbird and Minn Kota pro team members, as well as three new Elite anglers who are legacy members of the pro team.

Jeff Gustafson, also known as “Gussy” is a newcomer to the Bassmaster Elite Series and one of the few Canadian anglers on the series... Get to know Jeff in this Angler Spotlight.

FLW pro angler Terry Bolton kicked off the 2019 pro bass fishing season right by sealing his first professional tour victory on Sam Rayburn.  The 24-year pro reeled in 91-pounds, 3-ounces over the course of four days relying... 

Breaking down a lake into smaller, fishable areas will save you time, effort and result in a more productive day on the ice.

A Bassmaster Elite Series Angler of the Year title does not come easy. A little bit of good fortune goes a long way. As does astute decision-making, a positive mental mindset, detailed game-planning, and solid execution.

Third Generation Humminbird HELIX units feature new technologies in all screen sizes.

With the inclusion of brand new technologies like MEGA Imaging+™ and Dual Spectrum CHIRP Sonar, the new SOLIX® Series second generation (G2) units continue to build on Humminbird’s commitment to giving anglers a more complete picture of the water beneath them to help them find and catch more fish.

Anglers can now choose the mode for their needs, delivering bigger and better fish arches, maximizing detail and target separation with Dual Spectrum CHIRP Sonar from Humminbird.

Looking for the best ice fish finder to suit your needs? This article will help you choose between a traditional ice flasher and a full LCD combo.

When you locate schools of fish in fall, you can bet that you will find these fish in roughly the same area come early ice. The key to dialing in these spots and the bite is a little effort and the combination of good mapping and waypoints.